The Loyalty Conference You Can’t Afford To Miss!

We had a great conference in 2018 – and an even better one in 2019!  Don't miss the 2020 Loyalty Surgery: Anything could happen!

Two full days of loyalty information, discussion, case studies, insight and innovation BOOK YOUR PLACES EARLY
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Contact us about 2020

Tim Mason CEO Eagle Eye
Bryan Pearson CEO Loyalty One
Loyalty Surgery Back For 2019

Focus for 2019

Loyalty In Transition 2019

The focus for the Loyalty Surgery 2019 is Loyalty in Transition. Loyalty is increasingly taking centre stage as businesses adapt to changing consumer practices, and technology is enabling nimble companies to offer a level of communication, personalisation and excitement that has not previously been possible. Loyalty in transition means new ideas, fresh thinking and brave steps.

How do traditional loyalty companies re-invent their programmes to keep them lively, relevant and interesting?

How do companies enable greater redemption without it harming their bottom line?

How do brands engage with millennials without disenfranchising their older customers?

Is it possible for a high street retailer to run loyalty across all channels profitably?

What does a loyalty coalition model look like ready for the 2020s?

Is blockchain going to be the loyalty transformer?

How can technology make data analytics more useful, both for the brand and the end customer?

Where is financial loyalty heading?

Does loyalty need points rewards?

Concept Of Loyalty

Learn from leading loyalty practitioners on how to use technology and best practice to differentiate your brand

Hear from Loyalty Magazine Award winners on what made their recent entry special enough to beat the competition

Discuss and debate in a friendly environment with question time for every speaker

Hear from a selection of ten minute TED speakers, then choose a workshop roundtable session to dig deep into a subject that interests you

Network with other loyalty practitioners to learn, share ideas, discuss and debate

Listen to loyalty discussion panels to understand the direction loyalty is taking

Is blockchain going to be the loyalty transformer?

Enjoy first class refreshments, and an evening networking event to make problem solving fun

The Loyalty Surgery is being planned with a focus on information sharing and problem-solving. Subjects covered include:


  • How to reinvent an ageing loyalty programme
  • Regulation (How GDPR, PSD2 and other new rules are working in practice – 12 months on)
  • Data analytics
  • Redemption – cost or customer benefit
  • Mobile + social
  • Appealing to millennials
  • Loyalty trends
  • Why we won – case studies from recent Loyalty Magazine Awards winners and a judges’ panel debating where loyalty is heading
  • Technology (AI, AR, blockchain etc) and how to use them to enhance customer loyalty offering
  • Achieving the holy grail of a coordinated, cross-platform and personalised customer loyalty offering
Yalcin Onur Ketchup

Why Attend?

Loyalty In Transition 2019

What should existing loyalty programmes do to make them more relevant in the mobile age?

Are current loyalty reward levels too low to be relevant?

Should new technology such as artificial intelligence, blockchain and augmented reality be used to increase efficiency and reduce costs?

What does coalition loyalty in the 2020s look like?

Is there a place for a loyalty marketplace? Or will there be multiple marketplaces?

Which brands/practitioners are doing loyalty really well and how are they doing it?

What do customers want from a loyalty programme?

Why is it so hard to do data analytics? And what do GDPR and other regulations look like in practice?

Should a loyalty programme partner with fintech to gain efficiencies and appeal, and if so, with whom?

Which companies win Loyalty Magazine Awards, and why them?

What type of loyalty offering works best?


A room full of difficult to reach loyalty professionals who want to do more with their existing loyalty programmes plus those new to loyalty who want to develop something new, interesting and different.

Engage with those who want to use new technology such as blockchain, artificial intelligence (AI) and augmented reality (AR)

Reinforce your brand message as a company that understands loyalty and does it really well

Share research about what customers want from a loyalty programme and what type of loyalty offering works best

Share understanding of data analytics, and regulation including GDPR

Be front of mind for those wanting a loyalty and fintech programme partner

Discuss marketplace and coalition models



Paula Thomas

“I travelled to London to attend the Loyalty Conference in London in 2015, and have to say it was one of the best conferences I’ve gone to in recent years. The speakers were top notch – highly focused and relevant and I still refer back to the materials on a regular basis. I’m delighted it’s happening again this year so ll definitely be there again. Highly recommended.”

Paula Thomas, Director
Powering Rewards, Dubai

Peter Wray

“The previous ‘Loyalty Lessons from the Winners’ event in 2015 in London was one of the best events that I have attended in this sector of marketing. It combined a rare honesty from the presenters who were willing to share the challenges as well as the victories that they faced developing the loyalty marketing initiatives that won them awards. Many conference presentations tend to ‘airbrush out’ the issues that challenged them but the presenters at the 2015 event openly shared their difficulties as well as their successes. The speakers also included a wide range of different perspectives on the loyalty landscape. This combination encouraged the audience to engage fully in the broader context of consumer loyalty issues. I am very much looking forward to The Loyalty Surgery, 2018.”

Peter Wray, Consultant

Helene Brand

“Expect your thinking to be challenged as you connect the dots between international best practice, local application and meaningful real-life learnings from organisations that are passionate about loyalty. The [2015] event helped to build and connect a loyalty community that is eager to support each other in putting our customers first. Focussed, relevant and real: the speakers give you access to their world.”

Helene Brand, marketing and CSR manager
MySchoolMyVillageMyPlanet, South Africa