The focus for the Loyalty Surgery 2019 is Loyalty in Transition. Loyalty is increasingly taking centre stage as businesses adapt to changing consumer practices, and technology is enabling nimble companies to offer a level of communication, personalisation and excitement that has not previously been possible. Loyalty in transition means new ideas, fresh thinking and brave steps.
How do traditional loyalty companies re-invent their programmes to keep them lively, relevant and interesting?
How do companies enable greater redemption without it harming their bottom line?
How do brands engage with millennials without disenfranchising their older customers?
Is it possible for a high street retailer to run loyalty across all channels profitably?
What does a loyalty coalition model look like ready for the 2020s?
Is blockchain going to be the loyalty transformer?
How can technology make data analytics more useful, both for the brand and the end customer?
Where is financial loyalty heading?
Does loyalty need points rewards?
Learn from leading loyalty practitioners on how to use technology and best practice to differentiate your brand
Hear from Loyalty Magazine Award winners on what made their recent entry special enough to beat the competition
Discuss and debate in a friendly environment with question time for every speaker
Hear from a selection of ten minute TED speakers, then choose a workshop roundtable session to dig deep into a subject that interests you
Network with other loyalty practitioners to learn, share ideas, discuss and debate
Listen to loyalty discussion panels to understand the direction loyalty is taking
Is blockchain going to be the loyalty transformer?
Enjoy first class refreshments, and an evening networking event to make problem solving fun
The Loyalty Surgery is being planned with a focus on information sharing and problem-solving. Subjects covered include:
- How to reinvent an ageing loyalty programme
- Regulation (How GDPR, PSD2 and other new rules are working in practice – 12 months on)
- Data analytics
- Redemption – cost or customer benefit
- Mobile + social
- Appealing to millennials
- Loyalty trends
- Why we won – case studies from recent Loyalty Magazine Awards winners and a judges’ panel debating where loyalty is heading
- Technology (AI, AR, blockchain etc) and how to use them to enhance customer loyalty offering
- Achieving the holy grail of a coordinated, cross-platform and personalised customer loyalty offering
What should existing loyalty programmes do to make them more relevant in the mobile age?
Are current loyalty reward levels too low to be relevant?
Should new technology such as artificial intelligence, blockchain and augmented reality be used to increase efficiency and reduce costs?
What does coalition loyalty in the 2020s look like?
Is there a place for a loyalty marketplace? Or will there be multiple marketplaces?
Which brands/practitioners are doing loyalty really well and how are they doing it?
What do customers want from a loyalty programme?
Why is it so hard to do data analytics? And what do GDPR and other regulations look like in practice?
Should a loyalty programme partner with fintech to gain efficiencies and appeal, and if so, with whom?
Which companies win Loyalty Magazine Awards, and why them?
What type of loyalty offering works best?
A room full of difficult to reach loyalty professionals who want to do more with their existing loyalty programmes plus those new to loyalty who want to develop something new, interesting and different.
Engage with those who want to use new technology such as blockchain, artificial intelligence (AI) and augmented reality (AR)
Reinforce your brand message as a company that understands loyalty and does it really well
Share research about what customers want from a loyalty programme and what type of loyalty offering works best
Share understanding of data analytics, and regulation including GDPR
Be front of mind for those wanting a loyalty and fintech programme partner
Discuss marketplace and coalition models
