The Loyalty Surgery (V2)-back-top
The Loyalty Surgery (V2)-back-top

Loyalty Surgery - 20th June 2018 - Programme

09:00  |   Registration opens (refreshments available)


10:00  |   Welcome address: Annich McIntosh || Editor, Loyalty Magazine


10:10  |   Keynote || Bryan Pearson, President & CEO LoyaltyOne || Setting the agenda for the Loyalty Surgery - The Future of Loyalty

Join LoyaltyOne CEO, visionary and myth-buster Bryan Pearson as he speaks to “loyalty on the move”. Bryan shares his perspective on 5 key focus areas that retailers must address in the face of  the perfect storm of data regulation, technology disruption and experience re-invention impacting the loyalty landscape:

  • The exponential power of more data
  • New loyalty frontiers bringing buyers and sellers together
  • Blockchain: loyalty disruptor or hype machine?
  • Data revolution and customer control
  • The new wave of CX innovation

10:40  |   Case study || Raymond Rewards || Using lifestyle for loyalty -  Why we won in 2017 - Uma Talreja, Chief Digital Officer, Raymond, with Nishad Ramachandran, Senior VP, of Hansa Cequity Solutions, India.


11:00  |   Loyalty problems & fixes || 

  • SIX propositions from Loyalty experts who will be hosting round-table problem-solving discussions after lunch.
    Fast & effective 'TED style' 10 minute presentations from HTK, Ketchup, TLC Marketing, Sagarmatha, MotivForce & LoyaltyOne. They will address the following issues: 
  • "Harnessing the power of influence: How to grow the value of your top advocates" - Julian Bonnett, HTK
  • ‘What If Steve Jobs Could Create a Loyalty Program’ - Yalcin Onur, Ketchup Loyalty
  • Emotional Engagement the Cornerstone of Loyalty - Mike Brinn, TLC Marketing
  • The NEW math of personalisation - Chen Katz, Sagarmatha
  • Future-Proofing Your Loyalty Programme - Caroline Papadatos, LoyaltyOne
  • Motivation Tactics for B2B loyalty - David Cox, Motivforce

12:00  |   Panel || Industry experts discuss the problems they are being asked to fix including Stelios Mantas -  National Bank of Greece, Philip Hedges, The Entertainer Business, Crispin Rogers - For Good Causes


12:20  |   Research || YouGov || What the British think about Loyalty -  Matthew James, Account Director - Consumer and Retail, YouGov reports on what 250,000 people said about 3,000 loyalty programmes


12:40  |   In conversation || Tim Mason, CEO, Eagle Eye and formerly of Tesco - Supermarkets, data analytics, FMCG and the importance of personalisation


13.00  |  Lunch Opportunity to take a stroll around the Tower, or a conducted tour (1 pm for one hour)

14:10  |   Round-table workshops - your chance to take part in THREE of the workshops run by our TED speakers

15:10  |   Panel || Reports from the workshop leaders in sound-bytes

15:20  |   Coffee break

15:30  |   Case study || MySchool My Village MyPlanet - Presentation by Pieter Twine, General Manager
Loyalty & MySchool Woolworths, South Africa on what makes a serial winner || Why we won

15:50  |   Judges panel || What makes a winner - Paula Thomas, Cecilia Floridi, Brian Almeida 

16:10  |   Blockchain Loyalty - Stuart Evans will talk about Loyyal's blockchain loyalty initiative in Dubai and other blockchain loyalty programmes & explain the importance of the technology

16:30  |   Mobile + Social ||Mark Palmer, Maverick Planet

16:50  |   Wrapping up || Trends from the Loyalty Awards 2018 and what we expect for 2019 - Peter Wray

steve jobs quote

"I may not have gone where I intended to go, but I think I've ended up where I needed to be"  – Douglas Adams

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