Peter Wray

“The previous ‘Loyalty Lessons from the Winners’ event in 2015 in London was one of the best events that I have attended in this sector of marketing. It combined a rare honesty from the presenters who were willing to share the challenges as well as the victories that they faced developing the loyalty marketing initiatives that won them awards. Many conference presentations tend to ‘airbrush out’ the issues that challenged them but the presenters at the 2015 event openly shared their difficulties as well as their successes. The speakers also included a wide range of different perspectives on the loyalty landscape. This combination encouraged the audience to engage fully in the broader context of consumer loyalty issues. I am very much looking forward to The Loyalty Surgery, 2018.”