We had a great conference in 2018 – and 2019 is going to be bigger and better!

Date for your Diaries: October 16 & 17 2019

Two full days of loyalty information, discussion, case studies, insight and innovation


SPONSOR this important event

This is what happened in 2018:

A full day conference, in the New Armouries INSIDE the Tower of London, focused on information sharing and problem-solving

  • Technology (AI, AR, blockchain) and how to use it for customer loyalty
  • Why we won | Case studies from past Loyalty Magazine Award winners
  • Personalisation | Creating a 121, two-way, cross channel relationship
  • Defining the Holy Grail of Loyalty
The Loyalty Surgery (V2)-chap

WARNING: Tickets are selling fast, so don't leave it too late to book your place in this important event discussing Loyalty at the crossroads


Paula Thomas

“I travelled to London to attend the Loyalty Conference in London in 2015, and have to say it was one of the best conferences I’ve gone to in recent years. The speakers were top notch – highly focused and relevant and I still refer back to the materials on a regular basis. I’m delighted it’s happening again this year so ll definitely be there again. Highly recommended.”

Paula Thomas, Director
Powering Rewards, Dubai

Peter Wray

“The previous ‘Loyalty Lessons from the Winners’ event in 2015 in London was one of the best events that I have attended in this sector of marketing. It combined a rare honesty from the presenters who were willing to share the challenges as well as the victories that they faced developing the loyalty marketing initiatives that won them awards. Many conference presentations tend to ‘airbrush out’ the issues that challenged them but the presenters at the 2015 event openly shared their difficulties as well as their successes. The speakers also included a wide range of different perspectives on the loyalty landscape. This combination encouraged the audience to engage fully in the broader context of consumer loyalty issues. I am very much looking forward to The Loyalty Surgery, 2018.”

Peter Wray, Consultant

Helene Brand

“Expect your thinking to be challenged as you connect the dots between international best practice, local application and meaningful real-life learnings from organisations that are passionate about loyalty. The [2015] event helped to build and connect a loyalty community that is eager to support each other in putting our customers first. Focussed, relevant and real: the speakers give you access to their world.”

Helene Brand, marketing and CSR manager
MySchoolMyVillageMyPlanet, South Africa

Loyalty Surgery - 20th June 2018 - The Venue

The Loyalty Surgery is a full day conference to be held in the Tower of London New Armouries, a lovely building actually inside the great walls. For delegates, it is an exciting and atmospheric place to visit, especially as a delegate place includes the opportunity to take part in a tour of the Tower during the lunch break, or a walk and talk meeting which takes in a stroll around the wall itself, or even a glimpse at the Crown Jewels.

Why you should attend the Loyalty Surgery: Customer Loyalty is at a very interesting crossroads with some big decisions to make in 2018.

Should existing loyalty programmes be updated to make them more relevant in the mobile age? Or is there a danger of throwing “the baby out with the bathwater”?

Should new technology such as artificial intelligence (AI) and augmented reality (AR) be used to increase efficiency and reduce costs?

Who is doing loyalty really well and how are they doing it?

What do customers want from a loyalty programme?
What type of loyalty offering works best?

Why is it so hard to do data analytics? And what about GDPR and other regulations?

Should a loyalty programme partner with fintech to gain effciencies and appeal, and if so, with whom?

Which companies win Loyalty Magazine Awards, and why them?

The Loyalty Surgery will discuss all of these pressing questions and many more, in a friendly, sociable and useful workshop environment, where questions and discussions are encouraged and information and learning are high
on the agenda.