The Loyalty Surgery (V2)-back-top
The Loyalty Surgery (V2)-back-top

The Loyalty Surgery 2018 was held inside the Tower of London. Venue Information for 2019 coming soon. Save the date: October 16 & 17.

The Loyalty Surgery is a full day conference to be held in the Tower of London New Armouries, a lovely building actually inside the great walls. For delegates, it is an exciting and atmospheric place to visit, especially as a delegate place includes the opportunity to take part in a tour of the Tower during the lunch break, or a walk and talk meeting which takes in a stroll around the wall itself, or even a glimpse at the Crown Jewels.

The Loyalty Surgery is being planned with a focus on information sharing and problem-solving, with subjects covered including:


How to reinvent an ageing loyalty programme Regulation (GDPR, PSD2 and others) Data analytics Redemption issues Mobile + social Appealing to Millennials Loyalty trends Why we won – case studies from past Loyalty Magazine Awards winners and a judges’ panel explaining what makes a winner Technology (AI, AR, blockchain etc) and how to use them to enhance a customer loyalty offering Achieving the holy grail of a coordinated, cross-platform and 1-2-1 relationship with the customer